B2B
STULZ Oceania
From Invisible to Industry Authority
How we drove a 261% YoY organic traffic lift and doubled monthly leads for mission-critical cooling specialists.
+261%
Organic Traffic
2x
Leads
5.0Based on 36 Google reviews
Sydney's Best-Rated Boutique SEO & AI Search Agency
Turn organic search into your most profitable revenue channel. We bring elite Sydney SEO and AI Search (AEO) expertise to ambitious brands that demand growth.
Data-driven results
Bespoke AI strategy
Proven ROI
"WebRefresh helped us gain traction and improve our visibility and traffic from Organic Search within the first month. Highly recommend!"
Tara Benney
Founder, Eureka Pet Co
"It’s great to see a significant increase in our Google rankings since partnering up with Web Refresh."
Riley Mitchell
Growth Director, Health Focus Manufacturers
Brands we've worked with
Brands we've worked with
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Proven SEO & AI Search Results
See how our tailored Sydney SEO and AI search strategies help ambitious brands scale organic revenue, capture Google AI Overviews, and dominate search results.
A boutique agency for Google and AI search
Where we get you found
- ChatGPT
- Perplexity
- Gemini
WebRefresh is a boutique SEO and AI search agency based in Newport on Sydney's Northern Beaches. Our senior specialists have worked in SEO since 2013, and you work with them directly, with no account managers or juniors in between.
Search has changed. Your customers still use Google, but many now ask ChatGPT, Perplexity or Google's AI Overviews for a recommendation instead. We optimise for both: the technical health, content and authority that earn Google rankings, and the clear, well-structured information that AI search optimisation needs to get your brand named in AI answers.
We work with online stores, B2B companies and local service businesses on rolling monthly agreements, and we measure success in organic leads and revenue, reported from GA4 and Search Console.
2013
Doing SEO since
5.0
From 36 Google reviews
Monthly
Rolling agreements, no lock-in
Client Testimonials
Don't just take our word for it. Here's what founders and marketing leaders say about partnering with our Sydney SEO and AI search team.
"We’ve been working with Web Refresh for the past 6 months on our website, and they have been fantastic to partner with. Luke and Oliver are a powerhouse team who have turned around our website traffic while delivering a full refresh of both design and content. They’ve been easy to work with, collaborating seamlessly with other providers we already had in place, and consistently delivering high-quality, fresh content on time. Their expertise, responsiveness, and attention to detail have made the entire process smooth and enjoyable. We’ve been very happy with their service and wouldn’t hesitate to recommend Web Refresh to others."
Olivia Cullen
Client, Google Review
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What's our
SEO & AI Search special sauce?
We're all about delivering commercial search growth and genuine ROI. Here's why leading brands partner with our bespoke Sydney SEO agency over the traditional agency model.
Senior SEO Specialists Only
No juniors or interns. Every campaign is run by senior SEO specialists. We've been doing SEO since 2013.
Direct Specialist Access, No Middlemen
Communicate directly with the dedicated Sydney SEO strategist executing your roadmap. No lost communication or account management bureaucracy.
Dedicated SEO & AI Search Focus
We don’t dilute our expertise with generalist digital marketing. We specialise purely in organic search dominance, Answer Engine Optimisation (AEO), and GEO.
Future-Ready AI Search (AEO & GEO)
We combine entity-first content with semantic schema, ensuring your brand is actively cited and recommended across ChatGPT, Perplexity, and Google AI Overviews.
Revenue-Driven SEO Strategies
Every campaign is customised to capture high-intent commercial keywords that drive profitable conversions, not just vanity impressions.
Proactive Technical SEO Audits
We continuously monitor crawl health, Core Web Vitals, and indexation architecture to pre-empt search engine algorithm changes before they impact traffic.
Transparent Lead & Revenue Reporting
Clear reporting on rankings, organic traffic, leads and revenue. No fluff.
Stop losing customers to competitors with inferior products .
You have the superior offering. We build the technical foundation and authority to make sure search engines (and AI) know it.
Raw Pet Co
+79%
Non-Branded Revenue
Lanter IT
+200%
Organic Leads
Northern Beaches GP
+52%
Phone Calls
Eureka Pet Co
+200%
Non-Branded CTR
Sunday Supply
+311%
Organic Revenue
Edwards & Co
+160%
Bookings
Meet the humans behind the results
We're a tight-knit collective of senior SEO specialists, doing SEO since 2013. 100% Australian owned and operated.
E-commerce SEO
Best for E-commerce teams needing revenue-driven SEO.
- Category optimisation
- Faceted navigation
- Product schema
AI Search & AEO
Best for brands needing AI Search & AEO expertise.
- ChatGPT, Gemini & Perplexity
- AI Overview ready
- Entity optimisation
Senior Strategy
Best for teams needing senior SEO strategists.
- SEO since 2013
- No account managers
- Direct access
Best for Sydney-based businesses seeking local authority.
- Australian owned
- Local search dominance
- GBP optimisation
Tailored SEO & AI Search Services
Customised Sydney SEO, AI Search (AEO), and organic search engine optimisation solutions designed for maximum impact and sustainable growth.
Our process
How we work
From first audit to monthly reporting, in four clear steps.
-
Step 1
Audit
We review your site, rankings, competitors and AI search visibility.
-
Step 2
Strategy
You get a prioritised roadmap tied to leads and revenue, not vanity metrics.
-
Step 3
Execution
Senior specialists deliver the work. No handoffs to juniors.
-
Step 4
Reporting
Monthly reporting on rankings, organic traffic, leads and revenue.
Pricing
Transparent pricing
Rolling monthly agreements. No lock-in contracts.
Frequently Asked Questions
Everything you need to know about our services and how we work.
Do you require long-term contracts?
No lock-in required. We operate on rolling monthly agreements, giving you the flexibility and confidence that we are always working hard for your results. However, you can opt for multi-month commitments at a discounted rate.
What makes WebRefresh different from other SEO agencies?
We don't use junior staff or middlemen. When you partner with us, you work directly with senior SEO specialists, doing SEO since 2013. We also heavily integrate AI Search (AEO) strategies to future-proof your traffic.
How much does SEO cost?
Ecommerce SEO is from $2,000/mo (ex GST). Local SEO, B2B SEO and AI Search are quoted after a free SEO audit, because the right scope depends on your site, your market and your competitors. All work runs on rolling monthly agreements with no lock-in.
How long does it take to see results from SEO?
While every website is unique, most of our clients start seeing meaningful improvements in organic traffic and rankings within 3 to 6 months. SEO is a long-term strategy, but we prioritise quick wins early in the campaign.
What does the free SEO audit include?
It starts with a short discovery questionnaire about your goals. We review your answers alongside a technical analysis of your website, talk you through what we found and our recommendations on a video call, and then send a detailed proposal. The audit is free.
How do you report on results?
You get a live dashboard built on Google Search Console and GA4. It covers rankings, organic traffic, and the leads and revenue that organic search brings in, so you can see exactly what the work is returning.
Do you only work with e-commerce brands?
While we have deep expertise in scaling e-commerce SEO, we also partner with service-based businesses, B2B companies, and local enterprises looking to dominate their respective search markets.
Where are you based, and do you work with businesses outside Sydney?
We're based in Newport on Sydney's Northern Beaches. We work with businesses across Sydney and Australia, including online stores that sell nationally and overseas.
What is AI Search (AEO) and why do I need it?
Answer Engine Optimisation (AEO) ensures your brand is referenced by AI tools like ChatGPT, Gemini, Perplexity, and Google's AI Overviews. As search behaviour evolves, being the trusted source of truth for AI is critical for maintaining and growing your visibility.
Can you optimise for Google and AI search at the same time?
Yes. The same foundations drive both: a technically sound website, content that answers real questions clearly, and a strong reputation across the web. On top of that, we structure your content so AI tools can cite it, and track how often ChatGPT, Perplexity, Gemini and Google's AI Overviews mention your brand.