SEO CASE STUDY:
Eureka Pet Co
DTC Ecommerce SEO Success Story: Eureka Pet Co
“Luke and the team at WebRefresh were recommended to help get our initial SEO strategy ready. WebRefresh helped us gain traction and improve our visibility and traffic from Organic Search within the first month of our engagement. Highly recommend! Thanks guys.”
Where IT started & How It's Going
Eureka Pet Co. is an Australian Dog Food brand creating some of the highest quality and nutritious dog food available in a very competitive market.
Eureka came to us when they decided to embark on a rebrand and website refresh, wanting to ensure their new page designs and content set them up with a great foundation for SEO.
BEFORE
- Minimal search presence
- Minimal utilisation of review platforms
- Minimal On-Site SEO
- Minimal product and collection optimisation
AFTER
- 117% increase in non-branded organic search clicks
- 200% increase in non-branded organic search CTR
- 135% increase in organic search purchases
OUR APPROACH
We collaborated with the amazing team at Eureka Pet co along with their branding, design and development teams to provide:
- Keyword strategy
- Content recommendations
- Technical SEO
- On-site SEO
- SEO migration support
- SEO Analytics
Alignment and awareness between teams has been a major focus throughout this campaign.
Brand, design and development alignment as well as integration and shared support between paid and organic teams have been essential in producing:
- Search optimised copy aligning with brand TOV
- Optimised tech stack for better performance
- Search optimised PDP, Collection and Landing Page designs.
- Enhanced targeting and customer insights
- Improved CTR and CRO