Ecommerce SEo

HOW THIS PREMIUM BEACH ESSENTIALS BRAND USED E-COMMERCE SEO TO GO UP AGAINST THE BIG BOX STORES AND WIN.

Sunday Supply Co is an Australian lifestyle brand creating some of the highest quality beach products available in a very competitive market. The team originally started out with just beach umbrellas. They have since expanded to include six new product lines with a wide variety of styles and designs including beach chairs, beach towels, beach hoodies and more.

THE CHALLENGE

High-value rankings = tough competition

Ranking for high-value keywords like ‘Beach Umbrella’ with ~33,000 searches/month Australia-wide is no easy task when you have the likes of Target, Bunnings Warehouse, and a number of other high-authority, global and established competitors also targeting the same keywords.

OUR APPROACH

The high level of competition associated with this market dictated that every possible search engine optimisation opportunity needed to be pursued and implemented on a regular basis in order to gain and maintain an edge over the competition.

From content to user experience, international SEO and technical SEO, there was no stone left unturned.
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Some examples of key areas of our optimisation strategy included:

International SEO including international domain structure optimisation and hreflang tag optimisation to ensure visibility in the right regions

Strategic content research and recommendations to facilitate content development and value
Collection and product detail page upgrades and optimisations
Accessibility optimisation including optimisation of font sizes and contrast ratios for better user experience
Consistent and ongoing optimisation of all on-page elements including descriptions, images and associated metadata
Schema markup optimisation including markup for reviews and product details
Regular site speed and user experience audits